Doris Ke, Kelly Hu3 minWhat is Little Red Book and Why Should Global Brands Jump on it?For global retail brands, China and its 1.39 billion people is the holy grail. China’s e-commerce industry is predicted to be worth ¥1.8...
Kelly Hu8 min7 Platforms You Need to Know Before Your China Digital Strategy PlanningAs consumers are increasingly dependent on mobile applications, especially social platforms, social media is playing an irreplaceable...
Kelly Hu4 minA New Type of Influencer Marketing for Brands Who Have An Eye For ChinaWhile many brands are partnering with influencers on platforms such as Youtube, Instagram, Facebook, e-commerce live streaming, a new...
Kelly Hu5 minThe Cosmetics Boom Is Not Over Yet - It's Happening Somewhere ElseWhile governments around the globe continue their work to contain COVID-19, many brands are facing unprecedented challenges as consumer...