Kelly Hu4 minWhat is Kuaishou?Kuaishou, another short-form video platform similar to Tik Tok, is the second most popular short video app in China with over 300 million...
Kelly Hu8 minWhat we can learn from brands in China on marketing during the pandemic?While governments around the world are trying to contain COVID-19, it takes longer than people hope to contain and control the pandemic....
Doris Ke, Kelly Hu4 minWhat is Weibo?Written by David Henriques https://www.sekkeistudio.com/blog/sina-weibo/ With the explosion of recent digital success from trending...
Doris Ke, Kelly Hu3 minWhat is Little Red Book and Why Should Global Brands Jump on it?For global retail brands, China and its 1.39 billion people is the holy grail. China’s e-commerce industry is predicted to be worth ¥1.8...
Kelly Hu8 min7 Platforms You Need to Know Before Your China Digital Strategy PlanningAs consumers are increasingly dependent on mobile applications, especially social platforms, social media is playing an irreplaceable...
Kelly Hu5 minThe Cosmetics Boom Is Not Over Yet - It's Happening Somewhere ElseWhile governments around the globe continue their work to contain COVID-19, many brands are facing unprecedented challenges as consumer...